Xbox 360 already leveraged all of their big assets

Posted by Talk Playstation

on Apr.05, 2008 at 1:00 am

According to Sony’s marketing VP, Scott Steinberg, the Xbox 360 has had it’s best…

“already leveraged all of their big assets” for the Xbox 360 in 2007, leaving 2008 wide open for the PlayStation 3.

Gamepro interviewed Scott Steinberg and one of the questions were…

GamePro: The Blu-ray victory was a huge win and may represent a turning point for the PS3. What is Sony doing to keep PS3 interest high among gamers?

Sony’s Marketing VP, Scott Steinberg: I think [the Blu-ray win] is a huge momentum builder for us and I think it is part of why we believe 2008 is going to be a monster year for the PS3. When you incorporate games like Gran Turismo 5, Metal Gear Solid 4, Little Big Planet, and Resistance 2…there will a great mixture of new IP and proven PlayStation brands. I think these factors are timed perfectly because our competition has already leveraged all their big assets in the first couple of years and may have punched themselves out of the fight. We are the [HD movie] standard and now we have the creativity and the products, so I think that formula is going to drive consumers to the PS3.

To see the full interview click here.

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