Rockstar revealed a new Playstation 3 exclusive at E3 2009, many people are wondering why this game is exclusive to the PS3… president of Rockstar parent Take-Two Interactive, Ben Feder explains.
The trade-offs a publisher will typically make is, if you’re platform-agnostic, you get a larger installed base
You’re platform exclusive when you get the right kind of support from first parties.
It’s nice to say that exclusivity does indeed work and Feder agrees.
At this phase in the cycle, when you’re trying to launch a new franchise, exclusivity can really help you launch the franchise. It can give you the kind of platform that you need to start exclusive, start in the right kind of way with the right kind of partner. Exclusivity does work
Feder is going to be working close to Sony.
I have a lot of confidence in Sony. I have a lot of confidence in their ability to lead the market, as they always have. Their console is a terrific platform to be developing for, and Agent is a great testament as to our belief in what that platform can do, and what they can do with us as part of a partnership.
