Sony: We can’t produce enough PS3’s to meet demand
Sony CEO Sir Howard Stringer has told German news outlet Welt Online that he does not expect the R&D cash spend on PS3 to be recouped soon.
Stringer has mentioned that the consumers are purchasing PS3’s faster than Sony can produce them.
“Consumers are purchasing our PlayStation 3 video game consoles faster than we can produce them.”
“We currently have a production bottleneck with the PlayStation 3″
Stringer also mentions that they make a loss on every PS3 they sell and are making their money from the games owners are buying.
“In the meantime, we earn money with the games. We are currently at the stage in which we need to get a grip on the production costs. That takes time. We are already making more money with the games than we are losing with the hardware.”
There will be no price cut this year Stringer confirmed.
What about a price cut then? Will there be one this year? “I think not”, says Sir H enigmatically.
I think all these new bundles and SKU’s will play a big part in selling the console if no price cut is available this year.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Similar Posts
- Sony: Nothing is ever exclusive
- No price cut this year for PS3 says Sony
- Burnout Paradise to be available via Playstation Network
- Playstation 3 sales are better than expected
- More information from Eric Lempel on firmware 2.4
Loading ...
Comments
No comments yet.
Trackbacks
Leave a comment