Sony wants to sell 150m PS3’s
Kaz Hirai, chief executive of the Playstation Business has set a massive target of achieving sales of 150m for the Playstation 3. The Playstation, Launched in 1994 reached 102m units and the Playstation 2 has now passed the 140m mark in its 9th year on sale.
Hirai told the Financial Times in an interview that this is what he wants to achieve with the Playstation 3.
“It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already,”
“I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?”
Price cuts are going to have to happen if Mr Hirai wants to achieve this ambitious goal.
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