Scott Steinberg’s Belief on the PS3
Scott Steinberg talks about the advantages the PlayStation 3 has over the competitors. He describes his view on what the future of the PlayStation 3 will have, and first party exclusives.
Some key advantages he mentioned is Blu-Ray, downloadable content, the games, and the PlayStation Network. For now I’ll quote on what he expects the future of the PlayStation 3, and First Party Exclusives.
The Future
Our ten year vision has been to anticipate and accommodate this demand, and to move with it, to future-proof ourselves with enough firmware update planning so that we have the ability to grow in front of the consumer. PS3 is the perfect example of forward thinking, of ignoring the notion of planned obsolescence. We recognize that the industry can’t go through that kind of trauma of three or four years whenever there’s a new system and development has to relearn things.
The brilliance of PS3 is that it’s not a dead, dumb terminal like other machines. We can throw layers of firmware into that box and always be contemporary with technology. We can reflect and respond to how people are using entertainment.
There is also another kind of choice, which is there for the development community. The technology, the cell processor, the horsepower under that hood, allows us to believe with confidence that developers are just starting to scratch the surface of what PS3 can do. Third parties are only just getting their arms around the technology of the PS3. For me, that translates into games that look and play differently, that offer more and more as we go forwards, without having to take a step back, while everyone relearns a new platform.
First Party Exclusives
In the next few years, you’re going to start to see us separate from the herd. Some of the other platforms are going to look very dated because their life spans are so much shorter than ours.
And we’re also offering more first-party exclusives. It’s a major flaw in some of our competitors that they don’t have the development resources to showcase on a global basis the diversity and the creativity of a development team that’s a thousand strong.
What that means is a huge resource of talent that’s thinking about ways to showcase the technology, who pride themselves on knowing the technology better than anyone, and eking out every last ounce of creative value.
If you’re a competitor I’ve got bad news for you because we’ve got some absolute blockbusters that are in the works, some of them new IP, some of them existing IP, that we’re building specifically for the PS3
From a competitive standpoint our competitors are going to have a tougher road now then even in 2008. But for PlayStation 3 consumers, it means more quality and more choice.
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Ah yes current gen console wars, how less entertaining you would be without the coporate chest thumpng! We all want the PS3 to succeed. But does Steinberg really need to insult other consoles as well? The Wii may be the most successful ‘dead, dumb terminal’ in gaming history. Focus on outlining the pros in choosing the PS3 instead of cheap shots dude.
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