Roll out of video services starting in the summer of 2008

Posted by Ves

on Jun.26, 2008 at 12:50 pm

At Sony Group’s Mid-Term Corporate Strategy Meeting several Presidents of different division showed slide shots of a 2008 summer start/roll out of the video services.

Some Key Game initiatives that were discussed:

1. Expand content and services available on the network platform
2. Continue to expand the PS3 customer base through the strength of Blu-ray Disc
3. Accelerate PS3 sales through upcoming key franchise software titles
4. Continue PS3 cost reduction initiatives

With these initiatives set they hope to capitalize as well on the rapid grow in the BRIC (Brazil, Russia, India and China) countries.

To achieve profitability in the Fiscal Year 2008, they will need to work on cutting down costs by chip shrink and reduction of components while strengthening the management.

Sony also wants to increase the network and wireless connectivity between products, not only limited to the Location Free, PSP and PS3. So that the customer can enjoy as many content as they have in their network.