December 3
Red Bull in Home
Red Bull will be the first company other than game developers to support Sony’s PlayStation Home. Red Bull will have it’s own space, and have a mini game based on their Air races.
John Beasley, brand marketing manager for Red Bull UK said Home represents an opportunity for brands to create “memorable and rich content”.
“The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand,” he said.
Beasley said Home will show marketers how in-game advertising can be used effectively and will open up the medium to more brands. “It’s an easy environment for brands to take that first step into gaming,” he added.
Sony has set up Home so that gamers and brands can “generate significant revenues”, but has not revealed details of brands it is working with.
A spokesman for Sony said that brand partnerships for Home will be announced at a later date.
Home is slated for a public release before months end.
One Response to “ Red Bull in Home ”
Well it’s not the first time red bull, provides support to games, don’t you remember they were banners in WIpeout on the PSone?? I guess they realize that red bull it’s like “the juice” of gamers after 10 hours straight of playing.