PSP Sales Up 85% in 2008, Sony plans ahead

Posted by Talk Playstation

on Mar.27, 2008 at 12:39 am

According to Sony’s senior marketing manager the US PSP sales are up 85% from last April. The new PSP’s streamline design and price cuts have helped the handheld push sales and indeed helped Sony reach their compant target to a whole new level. Many of the PSP users are buying the handheld for internet browsing, listening to music and watching videos on the move.

“We’re finding in a lot of our research that the consumer’s using the PSP because of its gaming but then also because it has these other elements as some of the other devices they own, but they don’t want to bring four or five devices with them in their pocket. The PSP solves all of those multifunctional demands in one product.

“It’s primarily centred as a gaming machine. That said, the multifunctional aspects differentiate it from any competitive platform — and that’s including the DS and the iPod, the Zune and the Zen and all the other handheld products that are available in the market, inclusive of mobile phones.”

Great news and future for Playstation Portable.

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