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Despite the Xbox 360 creating great sales number these last few months, David Reeves is not worried. In the PAL area’s Playstation managed to still outsell the Xbox 360 by 300,000 units.
He said
We’re relying on the fact that the industry will keep growing and while we might have a comparatively smaller share of the market we will have higher sales. PS3 is tracking where PS2 was at the same point in its life. The value added strategy will continue for some years to come. The PS3 is already ahead of Microsoft’s rival.
SCEE how ever managed to get out of the red number after two years of losses. So their not interested in lowering the price of the PS3, like the leaked report said.
The SCEE president continued by saying,
Our strategy is very much value added, and Sony’s business model for the console isn’t designed around dropping the RRP every time a manufacturing cost saving has been found.
When we came into the industry we started at zero. And we had to have a model that offered price elasticity. As soon as we got the manufacturing price down on PSOne we lowered the price. Same with PS2. But we’re not doing that on PS3 – that’s not the model, even if people are expecting it.
We can however expect a more aggressive approach once they have reached the break-even point, which he hopes is next year.
One Response to “ Playstation 3 still the better console in Europe ”
I agree, apart from it’s the best in the world